There is a very famous advertising campaign that was created by Avis back in the 90s that still makes me laugh to this day. It is the "We're Number Two" campaign, celebrating the fact that Avis had become the number two provider of car rental services in the U.S. The marketing team knew that being number two wasn't as good as being number one.... but that didn't stop them. The commercials they produced showed an ecstatic group of people waving flags sporting the number two while popping bottles of Champaign. In the commercials, there were people passing out from the shear excitement of being number two. They were celebrating like it was nobody's business. That was basically what happened at our office last week. The UI GreenMetric World University Rankings for 2011 came out and the University of Ottawa was ranked number 2 in Canada and number 15 in the world. PARTY TIME!!!! And just so you know what the GreenMetric rankings are all about, "the...