The well-worn, Madmen-esque marketing mantra that "sex sells" may still hold up, but a new wave of conscious consumerism has folks many reaching for benefit-corporation over bikini-clad and eco-products over easy prices. But why can't we have both? Who wouldn't want to look hot, fun, beautiful, trendy, cool, sexy etc.  and still do better for the planet and its people? What is known as "fast fashion" is a complex and frightening issue in which the hottest trends are made to appear to come and go so quickly that consumers feel the need to buy more and more with little regard for the environmental and ethical impact of the industry. Fashion is the third most polluting industry in the world, and the second largest consumer of water. Around 13 million tons of textile waste end up in landfills each year. Furthermore, the hazardous production and manufacture process  is horrible for water systems, agriculture and even your own health. Plus, the push for fa...