Very recently, my director has been talking to me about stretch goals. If you haven't heard of a stretch goal, it is essentially a goal that cannot be reached by incremental change. He tells me this story: "The emperor of Japan wanted the trains to go faster to move people around quicker. At the time, the trains were able to average about 60 mph and were limited to that speed because of the numerous mountains in the region... when a train goes around a corner at high speeds it tends to flip over. So the emperor asks for the trains to go quicker and his engineers and people in the Ministry of Transportation work on the problem and come up with a solution. Essentially they figured they could slant the tracks and help prevent the trains from flying off the track at higher speeds. They go back and tell the emperor that they can now get the trains to average 75 mph, which isn't too bad. But the emperor isn't exactly pleased. He says to his people that they don'...