Photo credit: Jonathan Rausseo There is an old hipster adage, "if you want to sell something, put a bird on it". The idea being that hipsters love birds and so if you put a bird on it, they will buy it in droves. I kind of think that this is what OC Transpo had in mind with their new "hipster purple" bus tickets. Seriously though, last year it could be argued that the U-pass saved transit for the City of Ottawa. Ridership was down after the strike and a fresh injection of the "youthful" variety has really helped out. Carleton University turned out to be the big winner with a huge increase in ridership. Anyways, when the U-pass was brought back to council this year for renewal, there was a resounding yes from the transit committee and the program was re-implemented at the same price of $145 per semester (this is not at anyone's expense, this is simply because the program is revenue neutral so the addition of thousands of more students to both institutio...