Reading week is upon us and that means another edition of the Alternative Student Break (ASB) has arrived. Some of you might remember that last year we had about 9 volunteers that joined our office to create recycling installations on campus. The installations were pretty cool. Our volunteers made a giant chess board out of recycled bottles, a forest out of textbooks, a throne out of cans, etc... The installations were placed all around the campus to share the message of recycling. The participants of course took tonnes of pictures of the experience and told all their friends. I think that they did an amazing job and they actually helped us win RecycleMania (last year the University of Ottawa beat the next group by less than 1%). So this year we of course have to do something to help get people into that recycling feeling again. I think that we might have found the perfect balance between awareness and social marketing. This year we are going to be working on the "Breaki...