RecycleMania has launched at the University of Ottawa, and indeed around North America, and this year we are using a new tactic that we picked up from our friends over at Penn State Sustainability. It's called Toilet Paper. Basically every 2 weeks we are posting infographics about food waste and recycling in the washroom stalls around campus. The beauty of this approach is that we basically have a captive audience. The downside is that we get complaints about using paper to promote recycling. But rest assured that we did do a lot of thinking before we decided to post paper... Here are our findings. Large Posters vs. Small Posters We considered using large posters to spread the word about food waste and found that because of their positioning on the walls, the visibility of most posters is low and they are rarely read. Numbers vary wildly, but it could be assumed that between 4% and 8% people that pass by a poster will read it. Conversely, nearly 100% of posters posted i...