Photo credit: Jonathan Rausseo About 3 years ago the Brige (our waste diversion coordinator) found out that we use about 6,500 disposable coffee mugs on campus every day. If we stacked those mugs end to end, those mugs would be 7 times higher than the Peace Tower of the parliament building. Stacked side to side that would be enough coffee cups to cover ten tennis courts. Now it has been a couple of years since we checked up on the number of disposable coffee mugs used on campus daily but the odds are that this number has gone up. So what's the solution? How can we get people to use fewer disposable mugs? First thing to do is to flip the question on it's head. Why would people want to use a disposable mug? Well it turns out that there are many reasons. For one, all the disposable mugs are branded. That means there is an associated status that goes along with the cup. You know... that really expensive logo that indicates that you are better than all those other doops that...